JustiFi, founded in 2021 and headquartered in St. Paul, Minnesota, offers embedded fintech infrastructure tailored for vertical SaaS platforms, marketplaces, and ecosystems. The platform enables partners to monetize funds flow through a full stack of white‑label tools—including embedded payments, lending, BNPL, insurance, card issuing, and a hosted checkout dashboard—with pricing via its PayFac Direct™ model that passes through commercial rates without markup. Leveraging API‑first architecture and low‑code web components, JustiFi supports rapid fintech deployment in days rather than years. Built by veterans of vertical SaaS who previously scaled SportsEngine into a fintech-driven business, the company combines fintech expert services with modern infrastructure to help platforms unlock revenue while retaining governance and compliance.